Social Marketing 90 is a collection of techniques for promoting and inducing positive changes in behavior. It employs a variety of traditional marketing principles, specifically the 4 Ps (product, price, promotion and place).

The development and execution of an effective campaign is the core of this phase. It requires a meticulous plan to ensure all campaign elements are implemented on time and in coordination with one another. It also entails tracking metrics and making adjustments accordingly. This will allow marketers to measure the effectiveness of their campaigns.

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During this period, social media platforms are used to promote and amplify the message of the campaign. This involves generating engaging content that resonates with the audience and aligns with the campaign goals. This could include informative blog posts, eye-catching videos, and interactive polls. It is important to maintain consistent channel messaging that reflects the brand’s personality. Consistency builds brand recognition and creates a unique atmosphere.

Finally, the social media platform is used to share information about the campaign and generate engagement from the target audience. It also includes sharing testimonials from people who have already benefitted from the campaign. This is especially crucial for social proof because the majority of individuals in society believe in other people’s experiences and perspectives.

While social marketing may be primarily focused on non-profit organizations and health services groups, the concept can be used by any organization that is looking to induce a positive change in their target audience. Examples of this include highway safety alliances, fire departments, police and ambulance services, or even corporate responsibility and public relations teams.