Twitter Advertising Guide is many things to many people – an announcement booth, a chat room, an ad space and even a customer service portal. However, one thing that the network has never gotten away from is its simple layout, which allows it to evolve with time while keeping its identity intact. It also lends itself to finding creative hacks in terms of advertising.

From the homepage, select ‘Get Started’ to create a new campaign. You’ll be asked to name your campaign, choose payment details and decide on a budget. You can set a daily or total budget and whether you want a minimum or maximum spend. Choosing a daily budget helps keep you on track and allows Twitter to evenly distribute your funds. Similarly, setting a total budget is the easier option especially for smaller businesses as it allows you to keep your spending under control.

Your Complete Twitter Advertising Guide

The next page will ask you to determine your objective, which is the end goal for running the ad. For example, if you want to promote a tweet that links back to your website, you can use an objective such as ‘Website clicks’ and pay for each click on the ad. Alternatively, if you’re trying to grow your audience, a ‘followers’ campaign may be appropriate for you and you will be charged per new follower gained specifically through the ad.

Twitter offers several ad formats including promoted tweets, promoted trends and promoted accounts. They also support carousel ads that resemble Facebook’s multi-image format and allow you to showcase up to six image or video slides.