Wie Scent Marketing Ihre Kundenbindung verbessert is one of our oldest and most evolved senses. That’s why companies are harnessing the power of scent marketing, using ambient smells to attract and delight in-store shoppers and boost customer retention.
How Scent Marketing Improves Your Customer Retention
The key to the effectiveness of scent marketing lies in its ability to stimulate areas of the brain associated with emotions and memories. Combined with the subconscious connection it can create with brand perception, scent marketing has the potential to influence how customers view a business.
Companies are using scent to reinforce their brand identity and set themselves apart from competitors. For example, Singapore Airlines uses a signature scent throughout its lounges and flights to evoke feelings of luxury and relaxation in customers, while Dunkin Donuts pumps the aroma of coffee onto buses in Korea to draw people into their coffee shops.
There’s plenty of room for experimentation in scent marketing, especially when choosing a fragrance that’s unique and reflects your brand identity. But what’s also important to keep in mind is that scent is just one piece of the customer experience puzzle, and a well-rounded strategy should include other elements like product quality and layout.
When used properly, scent marketing is a powerful tool for retail and hospitality businesses to drive customer retention. It can be as simple as using a diffuser or a few fragrant oils to bring in customers and elevate their experience. Start small, and don’t overdo it—too many different scents can be overwhelming and confusing.